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What makes a post “VIRAL” and how will it benefit your brand? Today in social media, one of the most thrown around terms from brands and creators is “viral.” “How do we go viral?” “Will it go viral?” “Why isn’t our content going viral?” According to a study at Stanford University the chances of going…

SEO is like the ultimate wingman.  It helps you attract the right kind of attention, but takes a background position, putting in the work, but not getting any of the limelight. By optimizing your website with relevant keywords, you become more visible to those who are actively searching for what you have to offer.  If…

Does your company look to create engaging, dynamic emails that are consistent with your branding? How regularly are customers and potential customers receiving your emails and what kind of engagement do they actually drive? At MCo Media, we have carefully developed a system to solve these issues that companies commonly face. We use programs to schedule out…

To begin, let me clarify what I mean by paid acquisition. When brands bring in a new customer, it falls under acquisition. When paid is associated with the acquisition, it implies there was a cost to bringing in sed customer. Much of paid acquisition falls within the digital ecosystem, although it’s not exclusive to digital channels. For example, Netflix executed OOH…

If you were asked by an aspiring graphic designer “where do I start?”, the answer would likely be “learn the basics”.  So what does this mean?  Well you’d start with design principles such as the ones included in Gestalt Theory; contrast, balance, hierarchy, etc. You’d learn about color psychology, how to properly use white or…